Serbia | Trade

Direct Trade

S&T Serbia implements SAP


The customer


Direct Trade is the leading distributor and logistics provider in the Balkans
for tobacco products and so-called Fast Moving Consumer Goods (FMCG)
— products used on a daily basis. Direct Trade offers a range of services
to companies, including complete delivery chain infrastructure, logistics and
storage, from four distribution centers in Serbia. Since 2003 the Direct Group
has been an exclusive distribution partner for British American Tobacco (BAT)
and officially represents the world’s best BAT distributor for 2007.

The challenge


Direct Group is also distributor for Telenor products and electronic recharge
services. Together, the two companies (Direct Trade and Direct Group)
cover more than 20,000 retail outlets, with more than 5000 deliveries a day,
and employ around 450 employees. To improve its business processes, the
company required an efficient IT solution for Enterprise Resource Planning
(ERP) and entrusted S&T Serbia with the implementation of a comprehensive
SAP system. One of the biggest challenging was combining SAP with
an internally developed hand held remote sales support system, to form one
functional entity.

The project


SAP modules for Sales and Distribution, Finance, Controlling, and Materials
Management were installed. Thanks to the implementation of mySAP ERP,
systems previously overstretched in their use by different logistics centers,
have been replaced by a modern and efficient central solution.

So, the improvement of IT support to business processes and information system
security was achieved. Further company objectives were also realized:
the provision of appropriate and accurate information and the optimization of
strategic and operational management and decision making processes.

The project was completed within twelve months.

Benefit to the customer


  • optimization and consolidation of business processes
  • optimization of strategic and operational management
  • improvement of information system security
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Success story